Farmer Christmas.

Yeah sure, Father Christmas is alright. But do you know who’s also pretty decent at Christmas? That’s right, Farmers. The men and women who deliver presents (the edible kind) to our tables in time for the main event. So, we created another Christmas hero and called him FARMER Christmas. We then put him across TV, press and social…and turned his hairy, beanie-wearing head into an emoji too.

Directed by Nick Gordon at Somesuch.

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